Itamar Heifetz
Itamar Heifetz is an Israeli artist specializing in painting and typography. Heifetz comes from a graphic design background and has gradually developed a style that blends typographic elements with abstraction.
Heifetz studied film at The New School in 2001 and later pursued printmaking and graphic design at the School of Visual Arts between 2004 and 2005. From 2008 to 2015, he worked as a brand designer and a typography specialist. Since 2015, he has focused on designing for cultural projects and book design. He also serves as the art director of "Seshat Publishing," which specializes in illustrated children's books.
Artist Statement
At the heart of my work lies Hebrew typography, serving as a visual base and bridge between the emotional and material worlds.
I ask questions about the boundaries of typography: How far can I "liberate" letters, words, and symbols from their conventional visual structure while maintaining fundamental principles like flow, systematic composition, and repetition? Can typography become a universal form that transcends the limits of history and culture?
Deconstructing language into symbolic and primal elements and reconstructing them into a "language" creates new structures and systems. This play between a graphic/typographic base and abstract expression generates an organic structures that not only can form words and letters but also carries an energetic base allowing me to infuse emotional content hidden behind the words.
Despite this expansion, I remain rooted in the ancient structure of Hebrew and its typographic principles, where each word invites creative experimentation and play in the formation of new shapes. The raw combination of letters and brushstrokes creates a new base that is trying to connect to a more primal emotion, which I seek to reveal to myself and others.
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