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Article: Inside Apricus: A Visionary Approach to the Art World

Inside Apricus: A Visionary Approach to the Art World

In the inaugural episode of the Apricus Art Collection podcast titled, "#1- Inside Apricus: Unveiling our Vision with Henry Clark and Jake Hall," listeners are introduced to the minds behind a revolutionary approach to the art industry.

Meet the Founders

Henry Clark, the founder of Apricus, is a recent graduate from CU Boulder with a major in Classics. It was during his academic journey that Henry's passion for art took root. While working at Modfellows art gallery, he had a revelation that the fine art industry was lagging in terms of technological advancement and modern progression. This insight laid the foundation for Apricus.

Jake Hall, the Chief Operating Officer of Apricus, brings a rich entrepreneurial background to the table. Also an alumnus of CU Boulder, Jake studied business and went on to establish two prosperous ventures – one focused on merchandising for various institutions and companies, and another offering digital advertising and marketing services for small businesses.

Apricus: Connecting Art to the Masses

The essence of  Apricus Art Collection lies in its mission: "Connect more people with more art." At its core, Apricus is a digital storefront, a bridge between talented artists and a global audience. In an era where social media dominates and traditional art galleries grapple with challenges, artists often find themselves at a crossroads. That's where Apricus steps in.

For artists, Apricus promises a broadened reach without the hassles of social media or the constraints of traditional galleries. The platform offers a plethora of services, including digital advertising, strategic marketing, website development, and even custom merchandising. Essentially, it's a one-stop-shop for artists to thrive in the digital age.

But Apricus isn't just for individual artists. Art galleries, many of which are struggling due to outdated business models, can also benefit immensely from Apricus's offerings. From bolstering foot traffic to enhancing online sales, and from brand enhancement to efficient marketing strategies, Apricus is poised to rejuvenate the gallery scene.

The Apricus Art Collection Podcast

The Apricus Art Collection podcast provides a deep dive into the minds of two young visionaries who are set to redefine the contours of the art industry. As the episodes unfold, listeners will get an insider's view of the challenges, triumphs, and the sheer passion that drives Apricus. In a world where art and technology often seem at odds, Apricus stands as a beacon, showing the way forward.

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